As more and more parents embrace the digital age, Julie Booth’s latest Huffington Post blog looks at ways in which the latest technology can open up parent-school communications to benefit everyone.
Schools can no longer ignore the fact that parents are expecting better communication and want more information about their child, whenever and wherever they need it.
The coverage about heated parental emails being fired off after a glass of wine or two focuses on schools in the independent sector and effective communication is certainly something that fee-paying schools have had to get better at as families become more technology-savvy.
A survey we undertook last year showed that staff in fee-paying schools have seen marked increases in the use of email (84%) and social media (68%) in their schools’ communications with parents.
Happy parents are one of the best marketing tools and good schools are always keen to encourage them to get in touch if they have any questions or concerns about their child’s education or school life.
But it might be prudent for some parents to take a look at the wealth of information their child’s school is already providing, via a wide variety of different channels, before hitting ‘send’ on that email on a Sunday night.
Read Julie’s article in the Huffington Post